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How To Include Matching Gifts In Your Fundraising Plan Form

Use a How To Include Matching Gifts In Your Fundraising Plan template to make your document workflow more streamlined.

What this fundraising plan form does

A matching-gifts fundraising plan form records how a nonprofit will identify eligible employer matches, communicate requirements to donors, and track follow-up through completion. It can organize campaign goals, donor outreach, employer-verification steps, responsible team members, and reporting checkpoints in one reusable document. Organizations use the form to turn matching-gift activity into an accountable fundraising process rather than an informal reminder. With signNow, the nonprofit can upload the form, detect fillable fields, assign contributors or approvers, request signatures, and preserve the completed plan with an audit trail.

Who benefits from matching-gift plans

The form gives nonprofit teams a defined way to plan employer-match outreach, approvals, and follow-up across campaign sizes.

  • A small nonprofit development office can use the form to assign donor outreach, employer-verification tasks, and follow-up dates without adding a separate matching-gift tracker to its campaign workflow.
  • A regional community foundation can standardize matching-gift plans across local campaigns, giving program leads a consistent approval record while allowing finance staff to review expected employer contributions.
  • A national nonprofit enterprise can connect approved plans with Salesforce or Microsoft Dynamics 365 workflows, coordinate many fundraisers, and preserve role-based approvals for audit and board reporting.

These tasks are executed by both individual contributors and centralized administrators depending on organizational policy and required controls.

How to complete the form online

Follow the document from upload through field review, signature routing, completion, and audit-trail storage in signNow.

  • Upload the form:

    Upload the blank plan form into signNow.
  • Detect fields:

    Let signNow auto-detect fillable planning fields.
  • Assign participants:

    Assign campaign owners, reviewers, and approvers.
  • Send for signing:

    Send the completed plan for signatures.
  • Archive records:

    Store the signed plan and audit trail.

Best practices for matching-gift plans

Use a precise campaign structure, defined responsibilities, and a retained signing record so matching-gift commitments remain actionable and reviewable.

Identify campaign ownership clearly

Name the campaign, fundraising period, matching-gift objective, and accountable owner before requesting signatures. Adding these details prevents contributors from approving an incomplete plan and gives later reviewers a clear basis for comparing planned outreach with documented results.

Document each verification step

Record the employer-verification method, donor communication channel, and follow-up date for each matching-gift activity. Specific fields help staff distinguish a submitted employer request from an unconfirmed eligibility lead and reduce duplicate outreach to the same donor.

Separate preparation and approval roles

Use role-based signing order when development staff, finance reviewers, and executive approvers have different responsibilities. Assigning each person the correct fields preserves accountability and prevents an approver from altering operational details that another team owns.

Preserve the approved record

Export the completed plan and audit trail after final approval, then store both under the nonprofit’s records policy. The retained package should show who signed, when actions occurred, and which version contained the approved matching-gift commitments.
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Challenges in matching-gift planning

  • Campaign goals may omit employer-match assumptions, leaving fundraisers unable to measure whether donor outreach produced additional eligible contributions.
  • Unassigned verification dates can cause donor requests to remain unresolved while campaign staff assume another team member is handling follow-up.
  • Different departments may edit separate copies of the plan, making the approved matching-gift commitments difficult to identify and reconcile.
  • A missing audit trail can weaken evidence of who approved campaign assumptions, when the plan was signed, and whether the retained copy is complete.

Features for matching-gift planning

signNow connects the form’s campaign planning fields with controlled routing, signing evidence, reusable templates, and nonprofit document storage.

Field detection

Auto-detected fields help convert the uploaded fundraising plan into a structured document without manually rebuilding every campaign, owner, and approval field.

Role routing

Assigned roles keep donor-outreach planning, employer verification, finance review, and executive approval connected to the same matching-gift plan.

Reusable templates

Templates preserve the approved structure for recurring annual campaigns while allowing each nonprofit team to enter its own goals and dates.

Audit trails

Audit trails preserve signing events and document history, helping reviewers connect the final matching-gift commitments to identified participants.

Mobile signing

Mobile apps let authorized staff review or sign the plan from campaign events, offices, or other locations when desktop access is unavailable.

Connected workflows

Integrations such as Salesforce, Microsoft Dynamics 365, and Google Drive can connect plan routing, organizational records, and completed-document storage.

Security for signed plans

Stored document protection:

AES-256 encryption

Protected data transfer:

TLS encryption

Independent controls report:

SOC 2 Type II

Information security certification:

ISO 27001

Electronic signature compliance:

ESIGN and UETA

PHI workflow condition:

HIPAA with BAA

Connect the plan to nonprofit systems

Route matching-gift plans through CRM, ERP, collaboration, and cloud-storage tools already used for campaign administration and records management.

Salesforce
Procore
Zapier
Microsoft Teams
Hub spot
Box
Microsoft

Recommended plan workflow setup

Configure the matching-gift plan around verified signer identity, approval evidence, controlled retention, and access limited to assigned nonprofit users.

SettingRecommendation
Authentication methodEmail invitation with SMS OTP
Signature typeIntent-based electronic signature
Audit trailEnabled for every approved plan
Document retentionFollow nonprofit records policy
EncryptionTLS 1.2/1.3 and AES-256

What the plan audit trail records

The audit trail separates document preparation from signing evidence, showing how the matching-gift plan moved from draft to approved record.

01

Authenticate signer:

SignNow records the signer’s authentication event.
02

Capture timestamps:

The audit trail captures action timestamps.
03

Record document history:

Document history records changes and signing actions.
04

Seal completion:

Completed files receive tamper-evident signing evidence.
05

Confirm attribution:

The final plan preserves signer attribution.
06

Export audit evidence:

Authorized users can retrieve or export the audit trail.

Processing stages for the plan

The form moves through preparation, delivery, approval, and archival; signNow records the document history as participants act.

01

Prepare the document

Upload the finalized matching-gift plan and confirm detected fields before adding participants.
02

Deliver to signers

Send the plan by email or a shareable signing link after assigning each role.
03

Track signer turnaround

Review signer status and send reminders while campaign approvals remain pending.
04

Complete and archive

Download the completed plan and audit trail for controlled nonprofit archival.

Matching-gift form troubleshooting

Resolve invitation, plan-limit, consent, and record-handling questions before the approved fundraising plan is circulated.

Business includes legally binding eSignatures, templates, audit trails, and mobile apps at $8/user/month with annual billing. It includes 100 signature invites per user per year; overage fees may apply, so confirm expected campaign volume before selecting the plan.

Business Premium adds bulk send at $15/user/month when billed annually. Use it when the same matching-gift plan must be distributed to many designated recipients; the Business plan does not include the bulk-send feature listed for Business Premium.

A signer may not receive the plan if the email address is incorrect, delivery is blocked, or the invitation has expired. Verify the recipient address, resend the invitation from the document workflow, and review the audit trail for delivery and access events.

For consumer-facing electronic records, ESIGN requires disclosure of the right to receive paper records, access to the electronic format, and procedures for withdrawing consent under 15 U.S.C. §7001(c). Apply those steps when donors or other consumers sign electronically.

signNow states that its eSignatures comply with ESIGN and UETA. The underlying legal framework still requires intent, electronic consent where applicable, attribution to the signer, and retention that permits accurate reproduction of the completed plan.

If the form contains protected health information, a HIPAA-compliant workflow requires a business associate agreement. signNow identifies HIPAA compliance as requiring a BAA; do not place PHI in the plan unless the nonprofit has completed that arrangement.

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