Dog Shows by Design Form

That's a terrific formula for optimizing your landing page. It looks daunting, let me break it down for you.If you hang in until the end, I"ll show you how this formula gives you insight into marketing on the internet that very few people understand.First, I'll tell you that it's not arbitrary and not a guess. This formula was refined by http://marketingexperiments.com from over 10,000 trials. You can find lots of terrific information on their website. They're very well respected.Ok, here's how to interpret it.The formula helps you maximize the probability of getting a conversion - in other words, the likelihood that someone will take action on your page.OK, how does this translate then?The likelihood that your page will get someone to take action is a function of primarily:m = the motivation of your visitors. This is why you have to be thoughtful about your traffic sources. If your visitors don't care, you won't convert.This is why the great direct marketer Gary Halbert always said, if you have a hot dog stand and I have a hot dog stand and we're in competition with each other, the greatest advantage I can have over you is… a hungry crowd.v = the clarity of your value proposition. Once they get to your site, they have to get right away - what they can do, and why they should do it on your site instead of the 10,000 other sites they could get to easily.One more note on value proposition. Notice it's the clarity of the proposition not the cleverness. In fact, http://marketingexperiments.com has written articles on the importance of clarity and weakness of clever taglines or slogans. Here's a great one. Clarity Trumps Persuasion. I can't overstate the importance of speaking clearly.And part of the clarity is an explicit direction to take action - "Click the button below to get your download instantly" or whatever is appropriate for your site.i-f - i is the incentive and f is the friction. So there needs to be an incentive for them to act. And all the mailing lists, other offers, and images that aren't relevant are just distractions, other things to click on, that will reduce your conversion rate.a - anxiety. You can see by the "-" that this is a negative. Visitor anxiety peaks right at your call-to-action (the button that says click or buy). You see guarantees and social proof near the call-to-action as a way to decrease visitor anxiety.OK, here's the insight embedded in this formula.Notice that the first three variables are all interrelated in a very specific way. They include: the motivation of your visitors, a clear presentation of something your visitors value, and an incentive that will make your visitors want to take action.The big mistake most marketers on the internet make is thinking they can optimize the different parts independently. They ask, where can I get cheap traffic, what's a headline that really works, what's a great offer I can make.You can see from the equation how you will be more successful with your landing page by thinking of all the parts of the equation as a marketing campaign.Who is a hungry market that I can find and bring to my site, and what is the value proposition THEY would find attractive, and what is an offer THEY would jump at.Rather than looking for someone who promises lots of traffic cheap, or who can write a great headline, or who can develop a great offer you can give away, look for a campaign that optimizes all those for one given group of visitors.Here are two examples.This first example is about as weak as you'll find, though there's a good reason for that.It's Mozilla's Firefox home page. You'll see the page does just about everything wrong, if they mean to convert visitors.m - The visitors are not hungry. Or rather they're hungry but not for the offer Mozilla is making. If I go to a search page, I'm driven to get results for whatever I'm curious about, not whatever Firefox is pitching.v - Their value proposition is not clear at all, except for a particular group. "On November 10, Firefox is celebrating 10 years by stoking the embers of online independence. Sign up to fuel the fire."Some of you will know what the means. Most of you won't. And even those who know what it means probably couldn't say exactly what they'll get by "fueling the fire". This is a great example of "cleverness" over "clarity.i-f - Their incentive is very low (see above) and their friction is very high. First, because if I click that button, I'll be taken away from the search I came for, and I'll go down some path I'm uncertain of. Second, because there's a HUGE distraction, the big search bar which is why I really came to this page.a- Anxiety is probably not terribly high. I'm not concerned about giving my email away. I just don't know how how much I'll be sidetracked if I click the hyperlink they offer.So, with all this stacked against the page, why are they running it? Because Firefox owns 19.6% of the browser market. And this page gets shown to anyone who comes to Google using the Firefox browser. So, even though the page certainly converts terribly, it gets a HUGE amount of traffic for free.Here's a good converter. This is LeadPages Software - Mobile Responsive Landing Page Generator's highest converting page currently. Leadpages.net does nothing but design landing pages. And they have a very big user base that tests constantly. So whatever their hot page is, that's going to be effective.Let's break it down.This page is for a webinar. Webinars are very hot these days.m - The target audience is probably the house lists for these guys. Their house lists (their own email databases) have deep trust for them (Clay Collins owns Leadpages and is an acknowledged guru). And you're not on their list unless you're trying to get your landing pages to convert. So the audience is super well qualified and very motivated.v - The value proposition is actually a little implicit (rather than explicit). We'll tell you how to triple your leads. That's clear. And you have to know these guys to know you'll be getting better information that you would from most webinars.Notice, the pitch is very clear. There are NO cute slogans anywhere to be seen. It's backed up by benefits statements that make it clearer. And, it has two call to action buttons that are very clear.i-f - Incentive. Get your webinar. Friction is low because the visitors know these guys. You'd also find a long facebook comment section under the bottom call to action. They provide social proof right at the major point of commitment.a - Anxiety is pretty darn low. Yeah, I have to give you my email address but I wouldn't be here if I wasn't already on your list. So you already have it. Even at that, they use a "2 step opt in" to lower anxiety.The call-to-action button makes it look like you can just click and get what you want without giving your email address (giving your email raises anxiety). When you click the button, though, you'll get a form to enter your email address. But you've already made a commitment by clicking the button once, so you're more likely to fill out the form. And, in fact, a 2 step opt in reliably increases conversion by something like 15%.So, there are your pillars in action. Go put them to use for your business.

The self appraisal form-filling through MBO is one of the simpler methods of self-rating, having almost no ambiguity in the data sought from the appraised.The MBO system of organizational working is a rather systematic one, wherein all jobs are well defined, and meticulously formulated objectives for them are communicated at all levels. Each job has its primary and secondary objectives, which define the scope of the KPAs for employees. During a self appraisal, one is required to clearly set out all, primary and secondary objectives - and as against each of them, mention level of achievement/accomplishment. This can happen through an essay or narrative detailing, a forced distribution system or through the critical incident method.What is important is that all objectives are taken care of during appraisal, and clear and specific evidence of fulfillment is submitted.

NOOOOOOO. You are talking to a military romance scammer. I received an email from the US Army that directly answers your question that is pasted below please keep reading.I believe you are the victim of a military Romance Scam whereas the person you are talking to is a foreign national posing as an American Soldier claiming to be stationed overseas on a peacekeeping mission. That's the key to the scam they always claim to be on a peacekeeping mission.Part of their scam is saying that they have no access to their money that their mission is highly dangerous.If your boyfriend girlfriend/future husband/wife is asking you to do the following or has exhibited this behavior, it is a most likely a scam:Moves to private messaging site immediately after meeting you on Facebook or SnapChat or Instagram or some dating or social media site. Often times they delete the site you met them on right after they asked you to move to a more private messaging siteProfesses love to you very quickly & seems to quote poems and song lyrics along with using their own sort of broken language, as they profess their love and devotion quickly. They also showed concern for your health and love for your family.Promises marriage as soon as he/she gets to state for leave that they asked you to pay for.They Requests money (wire transfers) and Amazon, iTune ,Verizon, etc gift cards, for medicine, religious practices, and leaves to come home, internet access, complete job assignments, help sick friend, get him out of trouble, or anything that sounds fishy.The military does provide all the soldier needs including food medical Care and transportation for leave. Trust me, I lived it, you are probably being scammed. I am just trying to show you examples that you are most likely being connned.Below is an email response I received after I sent an inquiry to the US government when I discovered I was scammed. I received this wonderful response back with lots of useful links on how to find and report your scammer. And how to learn more about Romance Scams.Right now you can also copy the picture he gave you and do a google image search and you will hopefully see the pictures of the real person he is impersonating. this doesn't always work and take some digging. if you find the real person you can direct message them and alert them that their image is being used for scamming.Good Luck to you and I'm sorry this may be happening to you. please continue reading the government response I received below it's very informative.   You have contacted an email that is monitored by the U.S. Army Criminal Investigation Command. Unfortunately, this is a common concern. We assure you there is never any reason to send money to anyone claiming to be a Soldier online. If you have only spoken with this person online, it is likely they are not a U.S. Soldier at all. If this is a suspected imposter social media profile, we urge you to report it to that platform as soon as possible. Please continue reading for more resources and answers to other frequently asked questions:  How to report an imposter Facebook profile: Caution-https://www.facebook.com/help/16... < Caution-https://www.facebook.com/help/16... >   Answers to frequently asked questions:  - Soldiers and their loved ones are not charged money so that the Soldier can go on leave.  - Soldiers are not charged money for secure communications or leave.  - Soldiers do not need permission to get married.  - Soldiers emails are in this format: john.doe.mil@mail.mil < Caution-mailto: john.doe.mil@mail.mil > anything ending in .us or .com is not an official email account.  - Soldiers have medical insurance, which pays for their medical costs when treated at civilian health care facilities worldwide – family and friends do not need to pay their medical expenses.  - Military aircraft are not used to transport Privately Owned Vehicles.  - Army financial offices are not used to help Soldiers buy or sell items of any kind.  - Soldiers deployed to Combat Zones do not need to solicit money from the public to feed or house themselves or their troops.  - Deployed Soldiers do not find large unclaimed sums of money and need your help to get that money out of the country.  Anyone who tells you one of the above-listed conditions/circumstances is true is likely posing as a Soldier and trying to steal money from you.  We would urge you to immediately cease all contact with this individual.  For more information on avoiding online scams and to report this crime, please see the following sites and articles:   This article may help clarify some of the tricks social media scammers try to use to take advantage of people: Caution-https://www.army.mil/article/61432/< Caution-https://www.army.mil/article/61432/>   CID advises vigilance against 'romance scams,' scammers impersonating Soldiers  Caution-https://www.army.mil/article/180749 < Caution-https://www.army.mil/article/180749 >   FBI Internet Crime Complaint Center: Caution-http://www.ic3.gov/default.aspx< Caution-http://www.ic3.gov/default.aspx>   U.S. Army investigators warn public against romance scams: Caution-https://www.army.mil/article/130...< Caution-https://www.army.mil/article/130...>   DOD warns troops, families to be cybercrime smart -Caution-http://www.army.mil/article/1450...< Caution-http://www.army.mil/article/1450...>   Use caution with social networking  Caution-https://www.army.mil/article/146...< Caution-https://www.army.mil/article/146...>    Please see our frequently asked questions section under scams and legal issues. Caution-http://www.army.mil/faq/ < Caution-http://www.army.mil/faq/ > or visit Caution-http://www.cid.army.mil/ < Caution-http://www.cid.army.mil/ >.  The challenge with most scams is determining if an individual is a legitimate member of the US Army. Based on the Privacy Act of 1974, we cannot provide this information. If concerned about a scam you may contact the Better Business Bureau (if it involves a solicitation for money), or local law enforcement. If you're involved in a Facebook or dating site scam, you are free to contact us direct; (571) 305-4056.   If you have a social security number, you can find information about Soldiers online at Caution-https://www.dmdc.osd.mil/appj/sc... < Caution-https://www.dmdc.osd.mil/appj/sc... > . While this is a free search, it does not help you locate a retiree, but it can tell you if the Soldier is active duty or not.  If more information is needed such as current duty station or location, you can contact the Commander Soldier's Records Data Center (SRDC) by phone or mail and they will help you locate individuals on active duty only, not retirees. There is a fee of $3.50 for businesses to use this service. The check or money order must be made out to the U.S. Treasury. It is not refundable. The address is:  Commander Soldier's Records Data Center (SRDC) 8899 East 56th Street Indianapolis, IN 46249-5301 Phone: 1-866-771-6357  In addition, it is not possible to remove social networking site profiles without legitimate proof of identity theft or a scam. If you suspect fraud on this site, take a screenshot of any advances for money or impersonations and report the account on the social networking platform immediately.  Please submit all information you have on this incident to Caution-www.ic3.gov < Caution-http://www.ic3.gov > (FBI website, Internet Criminal Complaint Center), immediately stop contact with the scammer (you are potentially providing them more information which can be used to scam you), and learn how to protect yourself against these scams at Caution-http://www.ftc.gov < Caution-http://www.ftc.gov > (Federal Trade Commission's website)

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